Motorcycle events · Verona
Motor Bike Expo 2027: the event that opens the motorcycling season
Three days at Veronafiere, eight halls, and outdoor areas where you can actually test the motorcycles. Endurrad attended in 2025 and 2026: here is everything you need to organize your visit and why the trip is worthwhile.
22 · 23 · 24 January 2027
In brief. Motor Bike Expo 2027 (MBE) takes place from Friday 22 to Sunday 24 January 2027 at Veronafiere, at Viale del Lavoro 8 in Verona, open from 9:00 a.m. to 7:00 p.m. on all three days. It is the fair's nineteenth edition, which the organizers call “the event for motorcyclists.”
Tickets: €23 online with presale fees included, €25 at the ticket offices, reduced €18. Free admission for children up to 7 years old. The ticket is valid for one day only.
2026 edition figures: 180,000 visitors over three days, more than 700 exhibitors, 120,000 m² of exhibition area, 3,000 motorcycles on display, and 1,000 demo rides.
| Information | Motor Bike Expo 2027 |
|---|---|
| Dates | Friday 22, Saturday 23, and Sunday 24 January 2027 |
| Opening hours | From 9:00 a.m. to 7:00 p.m. all three days |
| Location | Veronafiere, Viale del Lavoro 8, 37135 Verona |
| Full-price ticket | €23 online (€21 plus presale fees), €25 at the ticket offices |
| Reduced-price ticket | €18, only at the ticket offices: ages 8-13, over 65s, FMI, H.O.G., and Vespa Club d'Italia members |
| Free admission | Children up to 7 years old; people with a disability rating of 67% or higher or with a Disability Card |
| Validity | One day, with no re-entry after leaving; no pass is available |
| Motorcycle parking | Free, with access from Gate C |
| Car parks | P3, P4 Multi-storey, P7 Re Teodorico |
| Free shuttle | Saturday and Sunday, Genovesa parking lot – Veronafiere (via Belgio), from 8:00 a.m. to 8:00 p.m. every 20 minutes |
Source: official website motorbikeexpo.it, “Useful information” and “Tickets” pages updated in July 2026. The program, exhibitor list, and final floor plan are published by the organizers as the event approaches.
Motor Bike Expo 2026 in numbers
To understand what to expect from 2027, it is worth starting with the latest edition. The official 2026 report describes a fair that grew again, and the press covered it as a record-breaking edition for attendance.
Who visits Motor Bike Expo
| Data | 2026 edition |
|---|---|
| Visitors' age | 52% over 40, 32% between 21 and 40, 16% up to 20 |
| Visitors' gender | 73% men, 27% women |
| Visitors' origins | 68% from Italy, 32% from abroad |
| Motorcycle manufacturers | 35 in the official 2026 report; the 2027 brochure counts 36 and calls it a new record |
| Foreign exhibitors | 18%, three out of four of them European |
| Digital following | 7.4 million views on Facebook, 6.7 million on Instagram, 1.2 million on the website |
The most interesting fact for visitors is their age: more than half of them are over 40. They're people who ride motorcycles, travel on them and already know what they're looking for. That's why MBE is a trade show focused on products, not just image.
8 reasons to go to Motor Bike Expo 2027
January is the month when the motorcycle stays in the garage while your mind is already on the next season. MBE exists for this: it's the moment when decisions are made.
- See the new products before everyone else. Manufacturers bring their full range and the season's premieres to Verona. It's the year's first major trade show, before dealerships and magazine road tests.
- Touch, compare and buy on the spot. Unlike other trade shows, at Motor Bike Expo you can buy directly from exhibitors. Helmets, clothing, bags, accessories: you can try them and take them home.
- Test the motorcycles on the road. In 2026, there were 1,000 demo rides. Sitting on a stationary motorcycle is one thing; riding it is another.
- Plan your season's trips. The touring area brings together tour operators, destinations and travel-accessory manufacturers. It's the right place to figure out how to equip your motorcycle for your next long ride.
- Meet the riders in person. Autographs, photos and talks with track and off-road champions, just a few meters away, between one booth and another.
- See the most important custom show. Verona is the meeting point for custom builders from around the world: unique specials you wouldn't see anywhere else.
- Enjoy the outdoor show. Super enduro, freestyle, stunts, supermoto and trials: the dynamic areas run all day.
- Talk to people who know the products. At the booth, you won't find a shopping cart; you'll find people. Asking someone in person a question about your motorcycle is worth more than ten reviews.
Halls and entrances at Motor Bike Expo 2027
The 2027 map published by the organizers confirms eight halls: 1, 2, 4, 6, 7, 9, 11 and 12, connected by galleries A, B, C and D of the exhibition center.
The entrances
- King Theodoric Entrance, on the side of Halls 11 and 12.
- San Zeno Entrance, in the center of the main frontage.
- Cangrande Entrance, on the side of Hall 1.
- Gate C, the free motorcycle parking entrance for those arriving on a motorcycle.
In 2026, pavilion 1 hosted the main stage, and off-road occupied an entire pavilion. The distribution of sectors for 2027 will be published by the organizers with the final floor plan: it is worth downloading it a few days beforehand and marking the stands not to miss.
The six faces of Motor Bike Expo
MBE began as a gathering for the custom world and became a fair for all motorcyclists. Today, the exhibition is organized by theme, and each area has its own audience.
Street · Road
New releases from manufacturers
New models unveiled in advance, safety and navigation technologies, clothing collections, tires, and lubricants. This is the area where you choose your next motorcycle.
Custom · Customized
The custom show
Builders, craftsmen, and artists from Europe, the United States, Japan, Taiwan, and the Emirates. The organizers present it as the largest custom show in the world.
Racing · Track
The season begins
Technical components, racewear, team and championship presentations, track days, and circuits. Everything before the engines of the first races start.
Offroad · Off-road
An entire pavilion
The fastest-growing segment: competitions, equipment, and adventouring, meaning motorcycle trips off the asphalt. A technical audience with precise questions.
Touring · Travel
The season's journeys
Motorcycles equipped for long journeys, tour operators, destinations, and accommodation facilities. This is the space for travelers and brands specializing in bags, luggage, and travel accessories.
Classic · Vintage
History up close
Museums, historic registers, collectors, and manufacturers with their heritage. Motorcycles that made motorcycling history, just one meter away.
Added to this is the lifestyle side: art, live music, clothing, jewelry, and urban culture. This is the part of the fair where you can stroll without rushing.
Outdoor areas, shows and demo rides
The outdoor areas are the liveliest part of the event: over 20,000 m² for competitions, shows, new-model tests, and riding courses for beginners, women, and children. In 2026, there were eight dynamic areas and 1,000 demo rides.
- Real races: super enduro, supermoto and indoor trial, with riders competing to win, not just to put on a show.
- Entertainment: freestyle motocross and stunt shows, with jumps and tricks throughout the day.
- Road tests: manufacturers' demo rides, letting you ride the latest models before buying them.
- Riding courses: schools for beginners and programs dedicated to women and children.
- Crazy ride: the fair's playful side, with improbable vehicles and costumes.
Practical tip. Demo rides and shows follow a timetable. The official program is published a few weeks beforehand: check it and plan your day around what you want to try.
Stages, talks and Vernice&Benzina
Inside the halls, the fair comes alive: 3 official stages, 5 meeting rooms and a large auditorium host presentations, talks with riders, workshops, awards ceremonies and DJ sets.
This is where the custom show's special builds are unveiled, teams for the season are introduced and journeys are recounted. In 2026, the auditorium also hosted workshops for high school students, designed to bring schools and the motorcycle industry closer together.
Vernice&Benzina
This is the opening evening of the Motor Bike Expo, the weekend's most exclusive event. It is not open to the public: admission is by invitation only, reserved for riders, companies, the press and guests. In 2026, it was held at the Teatro Ristori in Verona.
Riders and guests: who you can meet in Verona
Each edition brings champions to Verona who are difficult to get close to elsewhere. The 2027 guests have not yet been announced; here are some of the names from recent editions, featured in the 2026 report and the official brochure.
| World | Some guests from recent editions |
|---|---|
| Track | Max Biaggi, Andrea Dovizioso, Alvaro Bautista, Loris Capirossi, Jonathan Rea, Michele Pirro, Lorenzo Savadori, Alessandro Delbianco, Lucio Cecchinello, Marco Lucchinelli, Ruben Xaus |
| Off-road | Tony Cairoli, Tim Gajser, Toni Bou, Billy Bolt, Andrea Verona, Joan Pedrero, Franco Picco, Alessandro Botturi, Jacopo Cerutti, Tommaso Montanari |
| Custom | International builders, artists and photographers, including Fred Kodlin, Paul Yaffe, Cary Brobeck and Michael Lichter |
Alongside the riders are content creators from the motorcycle world, who often have their own stand, and well-known entertainment figures passionate about two wheels.
An increasingly international show
In 2026, 32% of visitors came from abroad, from more than 95 countries. 18% of exhibitors were foreign.
Since the 2026 edition, the Motor Bike Expo has been included in the program of ITA – Italian Trade Agency, the agency that connects Italian companies with international markets. In 2026, thirty foreign delegations were invited and hosted in Verona.
For visitors, this means finding brands and products that are rarely seen in Italy. For exhibitors, it means meeting distributors and industry professionals from abroad.
The manufacturers confirm this too. For Andrea Colombi, Country Manager Italy at Yamaha, in Verona “people come to choose their next motorcycle”. Davide Zanolini, Executive Vice President of the Piaggio Group, describes it as the moment when “the garage opens again and people dream of motorcycle trips”.
Exhibiting since 2025
Endurrad at the Motor Bike Expo
Endurrad participated in the Motor Bike Expo in 2025 and in 2026. In 2025, we were at stand 39F, in the accessories and clothing area. Two successful editions that confirmed one thing: motorcyclists want to see, touch and ask questions before buying.
In Verona, we brought the adventure, touring and off-road motorcycle accessories you see every day in our catalog, and above all, the people who know them.
In 2027, we're returning to Verona for the third year. We'll publish the hall and stand number here and on our channels as soon as the organizers confirm them.
| Edition | Dates | Endurrad |
|---|---|---|
| MBE 2025 | January 24-26, 2025 | Stand 39F, accessories and clothing area |
| MBE 2026 | January 23-25, 2026 | Exhibiting at the show |
| MBE 2027 | January 22-24, 2027 | Stand to be announced |
If you want to arrive at the show already prepared, these are the Endurrad guides to read beforehand: semi-rigid motorcycle panniers, inflatable motorcycle panniers, and LOBOO auxiliary lights. Bring the right questions to the stand and go home with the right solution.
How to plan your visit to Motor Bike Expo 2027
How to get to Veronafiere
- By car or motorcycle: Veronafiere is just a few minutes from the Verona Sud exit of the A4 Milan-Venice motorway, and about 3 km from the city center.
- By train: The nearest station is Verona Porta Nuova, on the Brenner-Bologna and Milan-Venice lines.
- By plane: Valerio Catullo Airport is connected to the fairgrounds by a highway.
- Distances: Venice 115 km, Milan 160 km, Bologna 140 km, Brenner 220 km.
Seven tips to make the most of your day
- Buy your ticket online. It costs €2 less than at the ticket office, and you can enter without queuing at the ticket counter.
- Choose your day by checking the program. Races, shows, and guests vary from day to day. On Saturday and Sunday, the free shuttle from the Genovesa parking lot is also available.
- Arrive at opening time. The first few hours are the most convenient for walking around the halls and talking to exhibitors.
- Study the floor plan beforehand. You won't see all eight halls in one day: mark the exhibitors you're interested in.
- Bring your motorcycle's details. Model, year, and version: the exhibitors need them to tell you what's compatible.
- Light backpack, comfortable shoes. You'll be walking all day, and it's January outside.
- If you're arriving by motorcycle, dress warmly. In January, clothing makes all the difference: read our guide on what to heat first.
Frequently asked questions about Motor Bike Expo 2027
When is Motor Bike Expo 2027 taking place?
From Friday, January 22 to Sunday, January 24, 2027, at Veronafiere, Viale del Lavoro 8, Verona. This is the event's 19th edition.
What are the opening hours for Motor Bike Expo 2027?
The fair is open from 9:00 a.m. to 7:00 p.m. on Friday, January 22, Saturday, January 23, and Sunday, January 24, 2027.
How much does a ticket to Motor Bike Expo 2027 cost?
The full-price ticket costs €23 online, including booking fees, or €25 at the Veronafiere ticket offices. The reduced-price ticket costs €18 and can only be purchased at the ticket offices.
Who is entitled to a reduced-price ticket or free admission?
The €18 reduced-price ticket is available to children aged 8 to 13, people over 65, FMI, H.O.G. and Vespa Club d'Italia members, groups of at least 30 people, and people with a disability rating between 40% and 66%. Admission is free for children up to age 7 and people with a disability rating of 67% or higher or with a Disability Card.
Is the ticket valid for multiple days?
No. Each ticket is valid for one day only; there is no season pass, and once you leave, you cannot re-enter. At the ticket offices, tickets can only be purchased for the same day.
Where can you park at Motor Bike Expo?
For cars, the main parking areas are P3, P4 Multi-storey, and P7 Re Teodorico. Motorcycles have a free parking area accessible from Gate C. On Saturdays and Sundays, a free shuttle connects the Genovesa parking area to Veronafiere, from 8:00 a.m. to 8:00 p.m. every 20 minutes.
Can you get to Motor Bike Expo by motorcycle?
Yes. Motorcyclists have a dedicated free parking area accessible from Gate C. Veronafiere is just a few minutes from the Verona Sud exit of the A4 motorway.
How many visitors did Motor Bike Expo 2026 have?
According to the official report, 180,000 visitors over three days, with more than 700 exhibitors, 800 accredited media professionals, 120,000 m² of exhibition space across eight halls, and 3,000 motorcycles on display.
What can you see at Motor Bike Expo?
The latest models from motorcycle manufacturers, the international custom show, racing, off-road, touring, and vintage areas, and stands for accessories, clothing, and lifestyle products. Outside, there are super enduro and supermoto races, freestyle, stunt shows, trials, and demo rides.
Can you test the motorcycles at Motor Bike Expo?
Yes, with demo rides organized in the outdoor areas. In the 2026 edition, 1,000 were held. Times and procedures can be found in the official program published before the fair.
Can products be purchased directly at the fair?
Yes. At Motor Bike Expo, you can purchase products and services directly from exhibitors' stands.
Can you bring a dog?
Yes, with a sturdy leash no longer than 80 cm and, for large or aggressive dogs, a muzzle. Dogs cannot enter the conference rooms.
Is Vernice&Benzina open to the public?
No. Vernice&Benzina is the opening evening of Motor Bike Expo and is reserved for invitees: riders, companies, press, and guests. In 2026, it was held at Teatro Ristori in Verona.
Will Endurrad be at Motor Bike Expo 2027?
Yes, for the third year after the 2025 and 2026 editions. The hall and booth number will be published on this page as soon as they are confirmed by the organizers.
See you in Verona
Mark the dates, January 22-24, 2027, and bring your motorcycle questions. In the meantime, if you're already preparing for next season, the Endurrad catalog is open all year round.
Data taken from the official Motor Bike Expo 2026 report, the MBE 2027 brochure, and the “Useful information” and “Tickets” pages on motorbikeexpo.it. Images: Motor Bike Expo. Endurrad resources: pannier bags · pannier racks · crash bars · auxiliary lights · airbag motorcycle bags
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