Motorcycle events · Verona
Motor Bike Expo 2027: the event that opens the motorcycling season
Three days at Veronafiere, eight halls, and outdoor areas where you can actually test-ride motorcycles. Endurrad attended in 2025 and 2026; here you will find everything you need to organize your visit and why the trip is worthwhile.
22 · 23 · 24 January 2027
In brief. Motor Bike Expo 2027 (MBE) takes place from Friday 22 to Sunday 24 January 2027 at Veronafiere, at Viale del Lavoro 8 in Verona, with opening hours of 9:00 a.m. to 7:00 p.m. on all three days. It is the nineteenth edition of the fair that the organizers call “the event for motorcyclists.”
Tickets: €23 online with presale fees included, €25 at the ticket offices, reduced price €18. Free admission for children up to 7 years old. The ticket is valid for one day only.
2026 edition figures: 180,000 visitors over three days, more than 700 exhibitors, 120,000 m² of exhibition space, 3,000 motorcycles on display, and 1,000 demo rides.
| Information | Motor Bike Expo 2027 |
|---|---|
| Dates | Friday 22, Saturday 23, and Sunday 24 January 2027 |
| Opening hours | From 9:00 a.m. to 7:00 p.m. on all three days |
| Location | Veronafiere, Viale del Lavoro 8, 37135 Verona |
| Full-price ticket | €23 online (€21 plus presale fees), €25 at the ticket offices |
| Reduced-price ticket | €18, only at the ticket offices: children aged 8–13, over-65s, FMI, H.O.G., and Vespa Club d'Italia members |
| Free admission | Children up to 7 years old; people with a disability rating of 67% or higher or with a Disability Card |
| Validity | One day, with no re-entry after leaving; no season pass is available |
| Motorcycle parking | Free, with access through Gate C |
| Car parks | P3, P4 Multi-storey, P7 Re Teodorico |
| Free shuttle | Saturday and Sunday, Genovesa parking lot – Veronafiere (Via Belgio), from 8:00 a.m. to 8:00 p.m. every 20 minutes |
Source: official website motorbikeexpo.it, “Useful information” and “Tickets” pages updated in July 2026. The program, exhibitor list, and final floor plan are published by the organizers as the event approaches.
Motor Bike Expo 2026 in numbers
To understand what to expect in 2027, it is worth starting with the latest edition. The official 2026 report describes a fair that grew again, and the press covered it as a record-breaking edition in terms of attendance.
Who visits Motor Bike Expo
| Data | 2026 edition |
|---|---|
| Visitors' age | 52% over 40, 32% between 21 and 40, 16% up to 20 |
| Visitors' gender | 73% men, 27% women |
| Visitors' origin | 68% from Italy, 32% from abroad |
| Motorcycle manufacturers | 35 in the official 2026 report; the 2027 brochure counts 36 and describes it as a new record |
| Foreign exhibitors | 18%, three out of four of whom are European |
| Digital reach | 7.4 million views on Facebook, 6.7 million on Instagram, 1.2 million on the website |
The most interesting statistic for trade-show visitors is their age: more than half of visitors are over 40. They are the people who use their motorcycles, travel on them, and already know what they are looking for. That's why MBE is a trade show focused on products, not just image.
8 reasons to go to Motor Bike Expo 2027
January is the month when the motorcycle is in the garage and your mind is already on the next season. MBE exists for this: it's when decisions are made.
- See the new products before anyone else. Manufacturers bring their entire range and the season's premieres to Verona. It's the year's first major trade show, before dealerships and magazine road tests.
- Touch, compare, and buy on-site. Unlike at other trade shows, at Motor Bike Expo you can buy directly from exhibitors. Helmets, clothing, bags, accessories: try them out and take them home.
- Test motorcycles on the road. In 2026, there were 1,000 demo rides. Sitting on a stationary motorcycle is one thing; riding it is another.
- Plan your trips for the season. The touring area brings together tour operators, destinations, and travel-accessory manufacturers. It's the right place to find out how to equip your motorcycle for your next long trip.
- Meet the riders in person. Autographs, photos, and talks with track and off-road champions, just a few meters away, between one stand and the next.
- See the most important custom show. Verona is the meeting place for custom builders from around the world: unique specials you wouldn't see anywhere else.
- Enjoy the outdoor spectacle. Super enduro, freestyle, stunt riding, supermoto, and trials: the dynamic areas run all day.
- Talk to people who know the products. At the stand, you won't find a shopping cart; you'll find people. Asking a question in person about your motorcycle is worth more than ten reviews.
Halls and entrances at Motor Bike Expo 2027
The 2027 map published by the organizers confirms eight halls: 1, 2, 4, 6, 7, 9, 11, and 12, connected by galleries A, B, C, and D of the exhibition center.
The entrances
- King Theodoric Entrance, on the side of Halls 11 and 12.
- San Zeno Entrance, in the center of the main frontage.
- Cangrande Entrance, on the side of Hall 1.
- Gate C, the entrance to the free motorcycle parking area for those arriving on two wheels.
In 2026, pavilion 1 hosted the main stage, while off-road occupied an entire pavilion. The distribution of sectors for 2027 will be published by the organizers with the definitive floor plan: it is worth downloading it a few days beforehand and marking the stands not to be missed.
The six faces of Motor Bike Expo
MBE began as a gathering for the custom world and became a fair for all motorcyclists. Today, the exhibition is organized into themed areas, each with its own audience.
Street · Road
The manufacturers' new releases
New models unveiled in advance, safety and navigation technologies, clothing collections, tires, and lubricants. It is the area where you choose your next motorcycle.
Custom · Customized
The custom show
Builders, artisans, and artists from Europe, the United States, Japan, Taiwan, and the United Arab Emirates. The organizers present it as the world's largest custom show.
Racing · Track
The season begins
Technical components, racing apparel, team and championship presentations, track days, and circuits. Everything before the engines of the first races roar to life.
Offroad · Off-road
An entire pavilion
The fastest-growing segment: competitions, equipment, and adventouring, meaning motorcycle trips off the asphalt. A knowledgeable audience with precise questions.
Touring · Travel
The season's journeys
Motorcycles equipped for long journeys, tour operators, destinations, and accommodation facilities. It is the space for travelers and brands specializing in bags, luggage, and travel accessories.
Classic · Vintage
History up close
Museums, historic registers, collectors, and manufacturers with their heritage. Motorcycles that have made motorcycling history, just one meter away.
This is complemented by the lifestyle side: art, live music, clothing, jewelry, and urban culture. It is the part of the fair where you can stroll without rushing.
Outdoor areas, shows, and demo rides
The outdoor areas are the most vibrant part of the event: over 20,000 m² featuring races, shows, new model test rides, and riding courses for beginners, women, and children. In 2026, there were eight dynamic areas and 1,000 demo rides.
- Real races: super enduro, supermoto, and indoor trial, with riders competing to win, not just to put on a show.
- Shows: freestyle motocross and stunt shows, with jumps and tricks scheduled throughout the day.
- Road tests: manufacturers' demo rides, letting you ride the latest models before buying them.
- Riding courses: schools for beginners and courses dedicated to women and children.
- Crazy ride: the fun side of the fair, with improbable vehicles and costumes.
Practical tip. Demo rides and shows follow a timetable. The official program is published a few weeks beforehand: check it and plan your day around what you want to try.
Stages, talks, and Vernice&Benzina
Inside the halls, the fair comes alive: 3 official stages, 5 meeting rooms, and a large auditorium host presentations, talks with riders, workshops, award ceremonies, and DJ sets.
This is where the custom show specials are unveiled, teams for the season are presented, and journeys are shared. In 2026, the auditorium also hosted workshops for high school students, designed to bring schools and the workplace closer together in the motorcycle industry.
Vernice&Benzina
This is the opening evening of Motor Bike Expo, the most exclusive event of the weekend. It is not open to the public: admission is by invitation only, reserved for riders, companies, the press, and guests. In 2026, it was held at the Teatro Ristori in Verona.
Riders and guests: who you can meet in Verona
Each edition brings champions to Verona who are difficult to get close to elsewhere. The 2027 guests have not yet been announced; here are some of the names from recent editions, featured in the 2026 report and official brochure.
| World | Some guests from recent editions |
|---|---|
| Track | Max Biaggi, Andrea Dovizioso, Alvaro Bautista, Loris Capirossi, Jonathan Rea, Michele Pirro, Lorenzo Savadori, Alessandro Delbianco, Lucio Cecchinello, Marco Lucchinelli, Ruben Xaus |
| Off-road | Tony Cairoli, Tim Gajser, Toni Bou, Billy Bolt, Andrea Verona, Joan Pedrero, Franco Picco, Alessandro Botturi, Jacopo Cerutti, Tommaso Montanari |
| Custom | International custom builders, artists, and photographers, including Fred Kodlin, Paul Yaffe, Cary Brobeck, and Michael Lichter |
Alongside the riders are motorcycle-world content creators, who often have a stand of their own, and well-known entertainment figures who are passionate about two wheels.
An increasingly international show
Thirty-two percent of 2026 visitors came from abroad, from more than 95 countries. Eighteen percent of exhibitors were foreign.
Since the 2026 edition, the Motor Bike Expo has been included in the program of ITA – Italian Trade Agency, the agency that connects Italian companies with international markets. In 2026, thirty foreign delegations were invited and hosted in Verona.
For visitors, this means finding brands and products that are rarely seen in Italy. For exhibitors, it means meeting distributors and industry professionals from abroad.
The manufacturers confirm this too. For Andrea Colombi, Yamaha’s Country Manager for Italy, in Verona “people come to choose the next motorcycle they will buy”. Davide Zanolini, Executive Vice President of the Piaggio Group, describes it as the moment when “the garage opens again and people dream about motorcycle trips”.
Exhibiting since 2025
Endurrad at the Motor Bike Expo
Endurrad participated in the Motor Bike Expo in 2025 and in 2026. In 2025, we were at stand 39F, in the accessories and apparel area. The two editions were a success and confirmed one thing for us: motorcyclists want to see, touch, and ask questions before buying.
In Verona, we brought the adventure, touring, and off-road motorcycle accessories you see every day in our catalog—and, above all, the people who know them.
In 2027, we are returning to Verona for the third year. We will publish the hall and stand number here and on our channels as soon as they are confirmed by the organizers.
| Edition | Dates | Endurrad |
|---|---|---|
| MBE 2025 | January 24–26, 2025 | Stand 39F, accessories and apparel area |
| MBE 2026 | January 23–25, 2026 | Exhibiting at the show |
| MBE 2027 | January 22–24, 2027 | Stand details to be announced |
If you want to arrive at the show already prepared, these are the Endurrad guides to read beforehand: semi-rigid motorcycle panniers, inflatable motorcycle panniers, and LOBOO auxiliary lights. Bring the right questions to our stand and go home with the right solution.
How to plan your visit to Motor Bike Expo 2027
How to get to Veronafiere
- By car or motorcycle: Veronafiere is just a few minutes from the Verona Sud exit of the A4 Milan–Venice motorway and about 3 km from the city center.
- By train: the nearest station is Verona Porta Nuova, on the Brenner–Bologna and Milan–Venice lines.
- By plane: Valerio Catullo Airport is connected to the fairgrounds by an expressway.
- Distances: Venice 115 km, Milan 160 km, Bologna 140 km, Brenner 220 km.
Seven tips for making the most of your day
- Buy your ticket online. It costs €2 less than at the ticket office, and you can enter without queuing at the ticket desk.
- Choose the day by checking the schedule. Races, shows, and guests vary from one day to the next. On Saturday and Sunday, a free shuttle also runs from the Genovesa car park.
- Arrive at opening time. The first few hours are the most convenient for walking around the halls and talking to exhibitors.
- Study the floor plan beforehand. You cannot see all eight halls in one day: mark the stands that interest you.
- Bring your motorcycle's details. Model, year, and version: the stands need them to tell you what is compatible.
- Light backpack, comfortable shoes. You will be walking all day, and it is January outside.
- If you arrive by motorcycle, dress warmly. In January, clothing makes all the difference: read our guide on what you should heat first.
Frequently asked questions about Motor Bike Expo 2027
When is Motor Bike Expo 2027 held?
From Friday, January 22 to Sunday, January 24, 2027, at Veronafiere, Viale del Lavoro 8, Verona. This is the event's nineteenth edition.
What are the opening hours of Motor Bike Expo 2027?
The fair is open from 9:00 a.m. to 7:00 p.m. on Friday, January 22, Saturday, January 23, and Sunday, January 24, 2027.
How much does a ticket to Motor Bike Expo 2027 cost?
The full-price ticket costs €23 online, including booking fees, or €25 at the Veronafiere ticket offices. The reduced-price ticket costs €18 and can only be purchased at the ticket offices.
Who is entitled to a reduced-price ticket or free admission?
The €18 reduced-price ticket is available to children aged 8 to 13, people over 65, FMI, H.O.G., and Vespa Club d'Italia members, groups of at least 30 people, and people with a disability rating between 40% and 66%. Admission is free for children up to 7 years old and people with a disability rating of 67% or higher or with a Disability Card.
Is the ticket valid for multiple days?
No. Each ticket is valid for a single day; season tickets are not available, and once you leave, you cannot re-enter. At the ticket offices, you can only buy tickets for the same day.
Where can you park at Motor Bike Expo?
For cars, the main parking areas are P3, P4 Multi-storey, and P7 Re Teodorico. Motorcycles have a free parking area accessible via Gate C. On Saturdays and Sundays, a free shuttle runs between the Genovesa parking area and Veronafiere from 8:00 a.m. to 8:00 p.m. every 20 minutes.
Can you get to Motor Bike Expo by motorcycle?
Yes. Motorcyclists have a dedicated free parking area accessible via Gate C. Veronafiere is just a few minutes from the Verona Sud exit of the A4 motorway.
How many visitors did Motor Bike Expo 2026 have?
According to the official report, 180,000 visitors over three days, with more than 700 exhibitors, 800 accredited media representatives, 120,000 m² of exhibition space across eight halls, and 3,000 motorcycles on display.
What can you see at Motor Bike Expo?
New models from motorcycle manufacturers, the international custom show, racing, off-road, touring, and vintage areas, and booths for accessories, clothing, and lifestyle products. Outdoors, there are super enduro and supermoto races, freestyle, stunt shows, trials, and demo rides.
Can you test-ride motorcycles at Motor Bike Expo?
Yes, through the demo rides organized in the outdoor areas. In the 2026 edition, 1,000 were held. Times and details can be found in the official program published before the fair.
Can you buy products directly at the fair?
Yes. At Motor Bike Expo, you can purchase products and services directly from exhibitors’ booths.
Can you bring a dog?
Yes, with a sturdy leash no longer than 80 cm and, for large or aggressive dogs, a muzzle. Dogs cannot enter the conference rooms.
Is Vernice&Benzina open to the public?
No. Vernice&Benzina is the opening evening of Motor Bike Expo and is reserved for invitees: riders, companies, press, and guests. In 2026, it was held at the Teatro Ristori in Verona.
Will Endurrad be at Motor Bike Expo 2027?
Yes, for the third year following the 2025 and 2026 editions. The hall and booth number will be published on this page as soon as they are confirmed by the organizers.
See you in Verona
Save the dates, January 22–24, 2027, and bring your motorcycle questions. In the meantime, if you are already preparing for next season, the Endurrad catalog is open all year round.
Information drawn from the official Motor Bike Expo 2026 report, the MBE 2027 brochure, and the “Useful information” and “Tickets” pages on motorbikeexpo.it. Images: Motor Bike Expo. Endurrad guides: panniers · pannier racks · crash bars · auxiliary lights · inflatable motorcycle bags
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